John Juevez had convinced his family that The Miami International Boat Show was the place to be one weekend and he was excited to get out on the docks to tour boats larger than they have ever seen. Except, once they arrived, they quickly thought about their children running wild on the docks. Upon walking through the show, they realized “oh they’ve thought of everything,” and borrowed life jackets from The Sea Tow Foundation’s Life Jacket Loaner Stands.
The partnership, which was established with National Marine Manufacturers Association (NMMA), Onyx Outdoor, and The Sea Tow Foundation, provided more than 400 life jackets for attendees to borrow throughout the weekend and they were a big hit!
As the Juevez family toured the boats, they were able to go from dock to dock with the peace of mind that their children were secure in properly fitted life jackets. At the end of the day, they dropped them at Sea Tow’s closest stand.
This was the first year the boat show offered the Life Jacket Loaner Stands. More than 750 people used the life jackets throughout the weekend across six stands. Both attendees and on-water exhibitors used the life jackets and over 120 volunteers help with fitting attendees and managing the stands.