A unique collaboration has been created between Sea Tow and luxury resort and marina operator Gurney’s Resorts that will allow Sea Tow members to take advantage of some high-level incentives this summer.
Through the collaboration, Sea Tow Members will receive a 10% discount on transient dockage at Gurney’s Star Island Resort & Marina in Montauk, NY, home to the largest marina in the Hamptons, and Gurney’s Newport Resort & Marina in Newport, RI. Members also receive 10% off food and beverage at any Gurney’s property. A Sea Tow membership card must be presented to receive the exclusive discounts.
“Collaborating with a luxury resort like Gurney’s is certainly unique to our industry,” said Sea Tow CEO Capt. Joseph Frohnhoefer III. “At Sea Tow, we always want to provide added value to our membership. Aligning with Gurney’s does just that.”
The relationship comes at a time when out-of-the-box collaborations are more important than ever. The mutually beneficial relationship between the two brands not only offers more value to both guests/members but also incentivizes recreational boating and supports the boating industry this season.
In a recent survey to Sea Tow members, almost 50 percent of respondents said the COVID-19 pandemic had caused them to change their non-boating vacation plans this summer, but almost 60% said their boating-based vacation plans had not changed at all.
“Our survey told us something we’re already seeing in our job reports, that boaters are still going to boat. The survey reinforced, however, that boaters are going to boat closer to home this summer, because of the pandemic,” said Jennifer Waters, director of marketing at Sea Tow. “We wanted to work with a brand that values premium-level service as much as we do, while at the same time offering our members travel options. 93 percent of Sea Tow members consider boating to be a good social distancing activity and 30 percent are now planning or considering a vacation on/by boat this summer. What better time to announce this collaboration!”
The boating industry has an exciting season ahead to look forward to